Gucci launches a new collaborative meme project #TFWGUCCI (“That Feel When” o “That Feeling When”). Creative Director Alessandro Michele invite artists and creatives both up-and-coming people and more established names to collaborate with the House by creating memes featuring timepieces from different lines, including the Le Marché des Merveilles collection of watches. Among these artists there are Amanda Charchian from Los Angeles and Olaf Breuning, from NYC. Other creatives are Less, a photographer from Korea, and Christto & Andrew, an artist duo from Qatar. Gucci’s desire to redefine the notion of contemporary luxury.